project:
University of nebraska–lincoln application open annoucement
Role: Strategist, Copywriter
Date: August 2023
TL;DR:
The University of Nebraska–Lincoln’s application opened for Fall 2023 and requested an announcement post to be shared across their social platforms. I wrote three captions and selected photos to accompany the post.
2,900+
total engagements across Facebook, Instagram, and LinkedIn
3
platforms: Facebook, Instagram, Linkedin
Facebook saw the highest amount of engagement through likes, comments, and shares. Additionally, the post was shared the most on Facebook.
Instagram had a significantly higher number of likes on the post. Additionally, comments included “Best decision ever!! ❤️” and “i applied 😃” from current and future students.
LinkedIn had the smallest amount of engagement but most engagement came from UNL employees sharing or reacting to the post.